Why innovate? Put simply, innovation equals value. As sonos have recently found, when innovation slows, so does growth. Remember the old saying: ‘if you are not growing you’re shrinking’ as everyone around you evolves and grows. Thus you must learn faster than your competition how to create or enhance a user’s experience or solve a problem better than others in …
Customer first, build second
The majority of product founders and leaders build a product then go and find a customer for that product. Their main concerns are: Will I be able to get users to trial my product? Will users get enough value out of my product to drive into the funnel beyond trial?Will the primitive usability of my product prevent people converting?What should …
Is wasting time preventing product success?
Many have already written that being a product founder is a difficult job. It requires a broad understanding of many concepts which are necessary to combine to deliver digital products people value. Skills are required in the following disciplines (and more): UX Marketing Technical People skills Analytical Creative Etc etc.. The real skill lies in being able to know just …