The best organisations are highly collaborative across departments and use multi-disciplinary teams to deliver value. More than that however, their people leave their job titles at the door, roll their sleeves up and solve problems. They understand that their functional skills are there to enhance innovation and enable value creation. At a strategic level, these organisations understand that the most …
How to speed up innovation in your organisation
Why innovate? Put simply, innovation equals value. As sonos have recently found, when innovation slows, so does growth. Remember the old saying: ‘if you are not growing you’re shrinking’ as everyone around you evolves and grows. Thus you must learn faster than your competition how to create or enhance a user’s experience or solve a problem better than others in …
Is boom and bust growth harming your organisation?
Executive Summary Recent years have been good times for the tech industry, seeing high growth and scaling through the global covid pandemic, but now the party is over. Growth has slowed due to economic forces reducing investment opportunities and limiting consumer spending. The resulting hire and fire approach has damaged some organisations financially and reputationally. To avoid this situation, it …
Customer first, build second
The majority of product founders and leaders build a product then go and find a customer for that product. Their main concerns are: Will I be able to get users to trial my product? Will users get enough value out of my product to drive into the funnel beyond trial?Will the primitive usability of my product prevent people converting?What should …
Is wasting time preventing product success?
Many have already written that being a product founder is a difficult job. It requires a broad understanding of many concepts which are necessary to combine to deliver digital products people value. Skills are required in the following disciplines (and more): UX Marketing Technical People skills Analytical Creative Etc etc.. The real skill lies in being able to know just …