This guest article is brought to you by Hitesh Mistry, Managing Director ofdigital marketing and technology agency L2W Digital. I’ve delivered well over 6,000 leads for Financial Services / Financial Advisors over the past 6-12 months and wanted to share my learning and observations. These leads have all come from Facebook, too. Understanding the customer is key. Really digging deep …
Why are so many large brands getting customer service communication online wrong?
We are reaching a point where smart phone penetration is reaching saturation and where consumers are spending in excess of �100billion online every year. So why, given that that digital is now mainstream, do so many large brands seem to lack a coherent and consistent approach to providing customer service online? Let’s contrast three key types of digital communications and …