Image of Product Owner and illustration of antipatterns

20 great Product Owner antipatterns in SCRUM

Editor Agile, Digital Product Management Leave a Comment

This guest article is brought to you by Luis Gonçalves, Managing Director, Consultant, Author and International Keynote Speaker. Tweet Luis @lgoncalves1979or connect with him on LinkedIn. During whole my professional life, people spent hours telling me the importance of good design patterns. I believe all of us bought books about design partners, cookbook recipes or any other type of book …

Image showing Product Backlog

A deeper understanding on The Product Backlog

Editor Digital Product Management Leave a Comment

This guest article is brought to you by Sjoerd Nijland Scrum Trainer, Writer and Editor at Serious Scrum. “The Product Backlog is an ordered list of everything that is known to be needed in the product.” — The Scrum Guide The Product Backlog makes unrealized (potential) value transparent. It’s value to be. The Product Backlog is the domain of The Product Owner. The …

How I delivered over 6000 financial service product leads in six months

Editor Digital Product Marketing Leave a Comment

This guest article is brought to you by Hitesh Mistry, Managing Director ofdigital marketing and technology agency L2W Digital. I’ve delivered well over 6,000 leads for Financial Services / Financial Advisors over the past 6-12 months and wanted to share my learning and observations. These leads have all come from Facebook, too. Understanding the customer is key. Really digging deep …

Image of robot

Wake up humans, the robots are coming. Time to develop the Thinking Economy

Editor Digital Product Job, Digital Product Training Leave a Comment

I read an interesting piece on Engadget this morning about the near future step change humans are facing in the jobs market due to rapid technological advances. The article describes how robots will take over human jobs in the not too distant future. New technology is going to revolutionise the way we travel and the way goods are delivered in …

How to fall in love with digital technology

Editor Digital Product Management Leave a Comment

A simple story of how we can all fall in love with digital technology this Valentines Day.. Online Dating Meet online through a dating site or social forum where you have expressed similar ideas thoughts and emotions. Study each other’s profile and information, check out popularity and social skills by looking at number of shares, how many shares and the …

Why are so many large brands getting customer service communication online wrong?

Editor Digital Product Marketing Leave a Comment

We are reaching a point where smart phone penetration is reaching saturation and where consumers are spending in excess of �100billion online every year. So why, given that that digital is now mainstream, do so many large brands seem to lack a coherent and consistent approach to providing customer service online? Let’s contrast three key types of digital communications and …