4 MINUTE WHITEBOARD

There are 5 core pillars which support any product led growth strategy.

This 4 minute whiteboard discusses:

• The importance of cultivating conversations between users and differentiating between users and customers
• How removing friction and exposing the core value of your product is critical to driving product led growth
• How PLG and traditional sales can be data driven to identify and respond to warm prospects.

4 MINUTE WHITEBOARD

Are you thinking horizontally about delivering value to your users?

This 4 minute whiteboard discusses:

• The fundamentals of thinking horizontally rather than vertically in order to create value streams which drive growth
• Why friction can be your friend as well as your enemy
• How to understand your points of value exchange and why taking a hybrid approach to servicing customers can sometimes be the best option.

4 MINUTE WHITEBOARD

Are the Product Managers you lead aligned with stakeholders and departments?

This 4 minute whiteboard discusses:

• Some of the common causes of poor cross-department alignment
• The important role Product Managers play in helping Product Leadership to gain better alignment
• 5 ways that Product Managers and Leaders can start to help create a more collaborative and unified culture which serves customers not internal departments.

2 MINUTE WHITEBOARD

Product leaders will recognise the challenge of maintaining flow of value when scaling your digital product.

This 2 minute whiteboard tells you:

• What flow is and why it matters
• 3 key lean principles relating to flow
• 4 critical tasks that teams need to do to pull work and help value flow.
  
  

2 MINUTE WHITEBOARD

Are your leadership team collaborating to help value flow quickly to users?

This 2 minute whiteboard tells you:

• Main things you need to get value flowing quicker to users
• Key roles and responsibilities of those helping drive value
• An example of what happens when these roles don't work together to a common goal of delivering value
• Ways to address these blockers.
  
  

2 MINUTE WHITEBOARD

Are you focusing on the right things to get the first 50 paying customers for your new digital product?

This 2 minute whiteboard tells you:

• The basics of a learning funnel approach to convert your first 50 paying users to customers
• Why users with immediate need for your product are key
• The most important behaviours and metrics to drive traction.
  
  

2 MINUTE WHITEBOARD

Are you using lean principles to build your digital product?

Don’t risk building a product that nobody values, stakeholders don’t support and which incurs massive waste of time, effort and money.

Many product teams follow a process which doesn’t produce good outcomes due to issues with identification of value, flow of work and wasted time.

This 2 minute whiteboard tells you:

• 3 lean principles to maximise positive outcomes.

1 MINUTE WHITEBOARD

How mature are you at elaborating and refining your digital product backlog?

For many teams this area is an absolute priority as they try and improve structure and the flow of work from backlog to release.

This 1 minute whiteboard tells you:

• 3 phases to avoid backlog issues like running out of work
• Elements you can build on as teams mature.
  
  

5 MINUTE WHITEBOARD

Stop wasting time developing a product no-one needs

Test your digital product idea, concept or very simple prototype on users before you pay for a single line of code or ad. Watch this short video where I explain more..

This 5 minute whiteboard tells you:

• How many founders get priorities wrong when validating a new product idea or concept
• How to grow an audience for your product to validate if it solves a real problem
• How to start build a test and learn funnel
• More about the free audience discovery online course.
  
  

5 MINUTE WHITEBOARD

Do you understand product risk?

Many organisations can fall into 3 main corporate product traps which often result in product initiatives in large organisations failing.

This 5 minute whiteboard tells you:

• 3 main types of product trap and how they will increase risk and potentially harm your digital product development
• How to avoid each trap through focusing on users, collaboration and goals.